HISTORY

S3 began in 1993 in Wichita, KS as Sixth Sense Studios when artist and founder Gooding began to look for a way to make the cassettes he sold in high school a more official product. He pulled together every dime he could to purchase gear. This was at the beginning of the home studio revolution, and Gooding traded his first car to buy a mixing console. He soon progressed from recording his friends for $5 an hour on a 4-track, to $10 on an 8-track, and eventually $20 for ½ reel to reel. After a short time Gooding had recorded, produced and played sessions on guitars, keys, drums, bass and vocals for over 100 artists and 200 recordings including fifteen solo records of his own. The studio migrated from the air capital of Wichita, to the Jayhawks hometown of Lawrence, KS, the gold country of Mi-wuk, CA, the front hills of Fort Collins, CO, and finally to its permanent home in Los Angeles, CA.

Gooding is an accomplished recording artist, composer, and producer. He spends half the year touring with his band, and the other half composing in his home studio. His original work has been licensed to fortune 500 companies like Dodge, Jeep, and Chrysler, all the major networks, and over 100 film, TV, and DVDs.

At the helm of S3 Records, Gooding follows in the footsteps of artists like Ani DiFranco and Prince as he continues to build a catalog of intellectual property that will finance recording and touring endeavors throughout the rest of his career. While no longer recording other acts at S3, if he is not on the road or in the middle of a studio project, you’ll find Gooding lost in notes and headphones through the night until the mix is right. Everything has changed and nothing has changed.

Check back as S3 continues to morph and evolve throughout the years to come.